Memorabilis:

Atelier Montez presents Memorabilis: Interwoven Memories of Tomorrow between the Philippines and Italy, as part of the cultural diplomacy program Art Trek 2025, promoted by the Embassy of the Republic of the Philippines in Rome. The exhibition reflects Atelier Montez’s mission to transform contemporary art into a tool for dialogue, inclusion, and innovation by merging traditional artistic languages with new digital paradigms.

Atelier Montez is a best practice founded in Rome in 2012 that revolutionizes the fruition processes of contemporary art to foster greater social inclusion, implementing next-generation technologies through ARTup, the innovative start up by Atelier Montez, which aims to realize a decentralized digital registry of artists, artworks, and art professionals through the implementation of A.I., I.o.T. and blockchain technologies.

For the exhibition Memorabilis, the Filipino testimonial artist Paul Alex M. Samaniego, will present a series of 30 phygital artworks, hybridating physical substrate and virtual reality, while testing ARTup technologies. Samaniego’s phygital artworks will be further digitally certified through the system patented by ARTup, thus embodying the project’s dual essence: rooted in a physical dimension yet projected into a digital, decentralized art ecosystem. The exhibition presents artworks where charcoal and ash meet augmented and virtual reality, inviting visitors to cross the threshold between the physical and the digital.

The interdisciplinary curatorial vision, conceived by Artistic Director Gio Montez and presented by on-site art historian Elisabetta Zeni, frames this duality as a continuum: memory and body, tradition and innovation, Europe and the Philippines flow into one another through a shared dialogue.